Libey and Pickering on RFM and Beyond by Donald R. Libey and Christopher Pickering “I will enthusiastically recommend this book to my colleagues and friends! We all need to continue to learn and grow, and the wisdom and insights in this book will provide any direct marketer with an enhanced set of tools for future success. A superb new primer for unraveling the mysteries of competitive advantage in direct marketing.” Jerry Reisberg, Vice President Dun & Bradstreet www.dnb.com

“For years, Don Libey and Christopher Pickering have been helping the direct marketing industry grow businesses with the intricately detailed RFM techniques described within. Their clear, pragmatic approach is so refreshing compared to the ‘data pontificators’ that have muddied the waters for years. What an incredible gift Don and Christopher offer to our industry! For every Marketing Manager interested in growing their business this is a must read.”

Lois Boyle, President
J. Schmid & Assoc. Inc.
www.jschmid.com

“I’ve always thought that there was more to RFM than a 3-digit code. With this book, the dynamic Libey and Pickering duo deliver the goods on how to take RFM to the next level, by combining it with additional data points and applying it in a complex, multi-channel selling environment. Don and Chris have made a valuable contribution to direct marketers, and marketing in general.”

Ruth P. Stevens
President, eMarketing Strategy
Author of: Trade Show and Event Marketing: Plan, Promote, Profit (Thomson)
www.ruthstevens.com

“As each new generation of marketers emerges, they ‘discover’ certain concepts that remain elemental, the true building blocks of our trade. In Libey and Pickering on RFM and Beyond, Don Libey and Chris Pickering revisit one of these cornerstone concepts—Libey’s original idea of RFM (Recency, Frequency and Monetary Value)—and update the concept to better fit our multi-channel environment. This book is destined to be a ‘must’ for any serious marketing practitioner.”

Mark Amtower, Partner
Amtower & Company
Author of Government Marketing Best Practices
www.Federaldirect.net

“Don Libey is unique: a visionary who sees the big picture who is also a master direct response technician, knowledgeable in the fine points of our trade. RFM remains a cornerstone of successful direct marketing, and this book can give you the understanding and mastery of RFM you need to succeed in today's marketplace.”

Bob Bly
Author, The Complete Idiot's Guide to Direct Marketing (Alpha)
www.bly.com

“Libey and Pickering have a real knack for crystallizing the essential metrics with a refreshing and energizing shot of good advice. You'll feel like a kid on Christmas morning in your enthusiasm to put it to work.”

Bill Kuipers, Principal
Spade, Kuipers & Company
www.spaidekuipers.com

"In all my years of publishing a magazine and presenting events for the UK catalogue/multi-channel sector, no one has ever matched Don Libey's ability to get right to the heart of the matter, educate and inspire all who come into contact with him, whether via his writing or his presentations. To call him influential scarcely does him credit—he is a true leader and this book will be required reading for catalogue marketers for decades to come."

Jane Revell-Higgins, Publisher
Catalogue & e-business Journal, CataloguesCatalogues e-newsletter & founder/organizer of ECMOD, the UK's annual convention for the catalogue & home shopping business.
www.ecmod.com