Libey and Pickering on RFM and Beyond by Donald R. Libey and Christopher Pickering Hardcover, 6 x 9; 340 pages; $59.00 Published October 15, 2005 Introduction by Jack Schmid Read the review >>                 Order >> Book Description How to improve multi-channel customer and prospect profits using advanced recency, frequency and monetary value. This book is the key to the direct marketing Money Machine. Updated, revised and expanded from Don Libey’s best-selling 1994 book, Libey On RFM, this blockbuster new book from MeritDirect Press is destined to become a ‘must read/must have’ direct marketing classic.

RFM is the core analytic tool for catalog marketers, online marketers, solo marketers . . . literally any direct marketer using any or all channels. If you are not an RFM Master, you are endangering your bottom line. RFM is to the direct marketer what temperature, pulse and respiration are to the physician.

Illustrated with over 75 one-of-a-kind illustrations that show the principles of RFM and make the concepts crystal clear. This is not a book for light readers. This is a serious book for direct marketers who are serious about maximizing profits through mastery of the advanced elements of informed and formulaic direct marketing.

About the Authors

Don Libey is a world renowned advisor to direct marketing CEOs and boards. He is president of Libey Incorporated, advisors and intermediaries to private direct marketing companies and to private equity groups with direct marketing portfolio companies. Website www.libey.com.

Christopher Pickering is a Partner at MeritDirect, a leading list brokerage firm headquartered in White Plains, New York with offices nationwide. He designs and executes direct marketing processes and analytic models that meet the needs of MeritDirect’s extensive direct marketing clients. Website www.meritdirect.com

Published by

MeritDirect Press
333 Westchester Avenue
Westchester, New York 10604
Tel. (914) 368 1000
www.meritdirect.com