Hillstrom’s Database Marketing: A Master’s Complete Method for Success by Kevin Hillstrom Hardcover, dust jacket; 206 pages; $95.00 Read the review >>                 Order >> Book Description The publishers believe this is the finest book to be written on database marketing. It is clear. It is simple. It is understandable. It is complete. It is exactly what it promises: a master’s complete method for success. And Kevin Hillstrom is a Master of database marketing.

For the CEO, Hillstrom’s Database Marketing is a model for corporate database development or enhancement.

For the marketer, this book is a proven plan for improved performance, knowledge, profits and strategic wisdom.

For the newcomer to database marketer, this book will hold its own for decades as a primary textbook. It contains the knowledge of a successful Master and he is passing his science and his art to you for your future.

For the online, catalog, retail or wholesale entrepreneur, there is all the foundation ‘How To’ you need for building a database analytic process that creates success and growth.

For the financial manager, Hillstrom turns ‘mumbo jumbo’ into logical, clear data that translates to ROI and a higher corporate valuation and multiple.

For the Board of Directors, if your database marketing strategies and capabilities follow Hillstrom’s methods, you can check off one less worry.

Hillstrom’s Database Marketing is destined to be a database marketing classic. Even better, for those few inside database pros who keep all the secrets to themselves, this book will be a cult classic.

Published by

Campbell & Lewis Publishers
280 South 79th Street #1401
West Des Moines, Iowa 50266
Tel. 515-537-2307
Email: publisher@campbellandlewis.com