Hillstrom’s Multichannel Forensics by Kevin Hillstrom "It has become an imperative for retail executives to have a deep understanding of customer behavior and their respective multi-channel environment. To support this business intelligence, Kevin brings significant database marketing experience and a keen focus on translating data analysis into understandable and helpful frameworks. Within these frameworks, Kevin does a great job explaining key performance metrics and how to utilize them for meaningful projections and sensitivity analyses. Likewise he suggests practical strategies and tactics to optimize and integrate multichannel marketing. Michelle Buzzoni, Divisional Vice President Nordstrom

"Every business executive that wants to stay on the ridge of the knowledge wave that represents the movement and dynamics of its customer’s behavior must dive into this read. Countless hours and significant investment contribute to building the brand and developing/refreshing products. Understanding how customers interact and behave with ones brand and product across multiple channels is crucial to developing strategies that will bring about future growth and profitability. Fortunately Kevin delivers a collection of brain thrusts that allow us mere mortals to better understand our customers. Having worked with Kevin a number of years at Lands’ End and Nordstrom, I can say unequivocally he is among the very best at his trade. As this read will attest, Kevin digs in like a crime scene investigator to collect and analyze all the details; using data, experience, some magic analytical tool box, humor and honed writing skills, he provides information that will allow you to build a more meaningful and profitable relationship with your customers. Good job Kevin!"

Frank Buettner, President
Red Envelope